Google Art Project

Recently the Mountain View giant launched, is not a surprise after all, the Google Art Project. It works on the same principle of street viewing, but you are walking in the galleries of different museums rather than in the streets of a city. The platform is innovative, but still not perfect, it offers 3D navigation of the world’s biggest art institutions and an impressively detailed view of some of the main pieces in their collections.
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The 3D navigation is not a new concept. We’ve seen some experiments, a famous one is the avatars in Second Life, but the Google Art Project has a higher experimental level for two reasons. First, for the intensive collaboration between the museums and the company. Second, for the use of high technologies to make the world’s great works of art and museums within reach to an unprecedented global audience.
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As Google’s Nelson Mattos put it: “The last 20 years have transformed and democratised the world of art – with better access to museums in many countries and a proliferation of public artworks. We’re delighted to have been able to collaborate with leading art museums around the world to create this state-of-the-art technology. We hope it will inspire ever more people, wherever they live, to access and explore art – in new and amazing levels of detail.”
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There are still lots of glitches to be fixed, but as Mattos declared the levels of details is quite amazing, the picture viewing experience is impressive, you can zoom in as close as to see the brush strokes and the cracks of the canvas.
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